Elevate Academy

Current Roadmap:
October 2024 - June 2025

Your Big Growth Goals:

Raise $885,000 in 2024 through grants, corporate and strategic partnerships, individual contributions, and event revenue.
  • Revisit and expand funding targets by reassessing previous goals, refining strategy, and strengthening relationships with current donors while seeking new opportunities.
  • Increase donor engagement by expanding both major donor base and recurring monthly donor base, including personalized outreach, improved communication, and fundraising campaigns.
Impact Goals:
  • Empower 250+ survivors annually through Elevate Academy.
  • Expand faculty and resources to offer more specialized electives, career pathways, and coaching services.
  • Enhance survivor education through core courses, technology experience, and coaching, while increasing engagement through webinars and industry connections.
  • Research and develop a social enterprise strategy to provide support for the organization, and extensive opportunities for survivors.
Your Strengths & Challenges
You have a combination of unique strengths and natural barriers that impact how you're able to grow. Understanding these helps us include products on your roadmap that are a good match with your needs and circumstances.

Strengths:

  • Elevate is led by multiple survivors with a variety of strengths, talents, and stories
  • You are personable and great at putting your time and effort into representing the organization at larger speaking engagements and in one-on-one meetings with major donors
  • Huge list of email subscribers! 
  • You have an eye for design and marketing
  • Recognizable name and brand in Rebecca Bender Initiative
    • You’ve put in a good 2 years of work building up the Elevate recognizability, and ready to move forward without RBI attached
  • You have lots of opportunities to reach new supporters
  • Innovative in checking your CRM to see if people are in the vicinity when traveling
  • Brand refresh 2 years ago to incorporate a more unisex, gender/neutral look (reaching both men and women - supporters and survivors)
  • Successful programs over the past 10 years, serving 1600+ students
  • Really clear impact goals and revenue goals for the next 1-2 years
  • Pivoting/reassessing when fundraising isn’t going as planned

Challenges:

  • Needing something in hand to leave with people after speaking or meeting with them
  • Finding the best ways to communicate and connect with non-tier 1 donors
  • Currently lacking engagement with email subscribers
  • Making an ask to the large public audiences
  • Bringing on new donors/supporters 
  • Would like to attribute funds practically so donors have an example where their money is going, such as $50 provides a semester of school, or $100 gives coaching support, etc.
  • Removing “RBI” - challenge of staying recognizable

Your Projects:

About your projects:

Purpose: We invest in marketing tools that will help you connect with more donors, so you can grow your work and assist more vulnerable people—faster!

Scheduling:
We know you're busy! Please let us know if your schedule changes and you don't have capacity for a project, or if it isn't a good fit. We serve many partners, and this opens up a space in our project calendar for someone else.

Next Steps: Your Project Manager will reach out to launch each upcoming project. Feel free to email them anytime with questions.
Please note that estimated timelines below include ~2 weeks for printing and shipping (if a print product). The start date is when you can expect our team to reach out to you to begin filling out project forms. The end date is when you should have the product in-hand.

Canva: Social Media Templates

Estimated Timeline:
June 30, 2025
-
September 12, 2025
These Social Media Templates, built in Canva and handed over in template form, will be helpful to continue building your brand and elevating your message so that you can help more people!
Learn More
TENTATIVE
PROJECT COMPLETED
Marketing Conversation: Mapping Your Message
Oct 7, 2024
-
Nov 8, 2024
This project is tentative
Estimated Start Date:
October 7, 2024
We will schedule a 90 minute call to discuss and map out your messaging for Elevate Academy. We will use the 'Unseen Story Arc' to build a framework for messaging that will help you clarify your message. We will use this same framework to develop content for your upcoming Unseen projects. Next up, Info Card!
Learn More
TENTATIVE
PROJECT COMPLETED
Info Card
Nov 20, 2024
-
Jan 13, 2025
This project is tentative
Estimated Start Date:
November 20, 2024
This 5x7 Info Card will give you something to leave behind at speaking engagements so that people can learn more, and most importantly, give!
Learn More
TENTATIVE
PROJECT COMPLETED
Simple Brochure
Feb 6, 2025
-
Apr 2, 2025
This project is tentative
Estimated Start Date:
February 6, 2025
Building off of your Info Card, the Simple Brochure will take a slightly deeper dive into your programs. This product will work great to leave with major donors after 1x1 or small group meetings.
Learn More
TENTATIVE
PROJECT COMPLETED
Mailchimp: Automated Welcome Email
Apr 3, 2025
-
May 27, 2025
This project is tentative
Estimated Start Date:
April 3, 2025
When people sign up or are added to your mailing list via your website, events, or donating, they'll receive a single welcome email as a personal touch to invite them to continue learning more about your work.
Learn More
TENTATIVE
PROJECT COMPLETED
Logo Refresh
May 13, 2025
-
Jul 9, 2025
This project is tentative
Estimated Start Date:
May 13, 2025
This logo refresh will be simply aligning your current EA logo with your strategy to move from RBI to EA. This will likely be small tweaks to remove RBI language from the EA logo(s) and proceed with EA-focused branding. Upon launch, we may want to meet and discuss the path forward from here.
Learn More

Upcoming Project(s)

We know you are busy, and we have no desire to push projects on you. Let us know if you do not have the capacity for the following projects, or if you feel these would not be a good fit. We are always willing to make changes when necessary!
Action Steps:
We'll reach out to start the process on the upcoming projects.

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Note: We have put this plan together partially based on our team’s capacity to do projects throughout the next 6-9 months. We would always love to be able to do more, but this is what we can currently offer. Please think about these items in terms of what is practical for you. Your honest feedback on this plan will be really helpful. If there is anything you do not understand, just ask.

Future Path

Projects we may want to consider for a future roadmap or in lieu of an above project.
  • Thank You Email Banners
  • Donation Card

Approval Process for Projects

We find that clear points of contact and defined roles create a smooth process for keeping projects moving—saving all of us valuable time and money—and creating a sustainable, productive partnership!
Main Point of Contact:
Your organization's main point of contact for the ongoing details of project management:
Rebecca Bender
Consultant/cc:
This person needs to be consulted on each draft, for approval and/or input, as a project is being created:

Pending Project Approval

We've created your roadmap based on our team's resources and capacity to do projects throughout the year. We'd always love to do more, but this is what we can currently offer.

All projects on your roadmap are considered ‘pending approval’. They have a reserved space on our project calendar, according to the dates listed, and we’re excited to partner with you on them.

If partnership is going well, with reasonable turnaround and good use of products produced, we plan to launch each product in your roadmap subsequently.

As your project manager reaches out to gather more information at the start of each project, they may ask for more details on your plans to use the product, as well as potential impact and reach. Each project will receive final approval based on information given. We'll confirm it's still a good fit and a great investment of your and Unseen's time and money.

Additionally, since Unseen is a growing donor-funded nonprofit like you, we schedule and forecast partner projects a year into the future, and then evaluate feasibility based on our budget and donor funding at the time of project launch. If we need to adjust timelines due to budget constraints, we’ll be in contact as soon as we know, so that you can make other plans.

Making It Happen

Partnership
Our ability to commit to projects is contingent upon a continued healthy and wonderful partnership as detailed in the Unseen Partnership Agreement.

Thank you for…
Completing the Annual Survey.

Communicating Well -
Projects work best with frequent and reliable communication between one or two people on your staff and Unseen via email, phone, and/or video chat. Thank you for responding in a reasonable time frame.

Completing Projects
- Valuable and limited Unseen staff and donor resources are invested in each project. Once started, we ask that you see projects through to the end in a timely manner.

Using Products Effectively -
Please use the marketing tools created to connect with more donors, expand your work, and help more people. It’s why we’re here!

Completing 2 Short Surveys After Each Project -
They’re short! - Just 1-3 minutes, but we need them to continue to get projects funded… So thanks!

Regularly Letting us Know about Great Things that are Happening!
-  Please send us emails letting us know how Unseen’s products have helped you grow (how much money raised, number of new donors, etc.), how the products are being used, and how you are having the opportunity to bring life change to more people as a result of increased funds! We love to hear about the individuals and communities you serve, and how your work is directly impacting them. This also helps our team better understand your work, and inspires us as we make decisions about partnering on future projects with you.

Notifying us of Severe Financial Fraud or Human Safety Violations
- When you begin partnership with Unseen we ask several questions about your policies on financial accountability and child safety. (Code of Conduct) We hope it never happens, but since we’re partners, if situations of fraud or a breach of safety occur within your organization, we’d appreciate hearing about it from you first, rather than finding out about it in a roundabout way. Would you be willing to contact us and let us know so that we can be aware of the situation? Thank you!
Project Process
Strategize and Roadmap - We’ll reach out once per calendar year to schedule your virtual Roadmapping meeting. We’ll talk through your fundraising goals and choose one or more Unseen products based on your needs for growth. We’ll create a Roadmap (i.e. production schedule) and you’ll review the proposed products, timelines, and approve the Roadmap. Once confirmed, one of Unseen’s Project Managers will be your guide throughout the entire Roadmap, bringing projects to completion, one by one.

Product Launch + Info Collection Phase - We’ll reach out via email when it’s time to begin your project. At the start of each project, you’ll sign our Creative Service Agreement (CSA) that outlines the entire production timeline. Please review this carefully and let us know right away if you need any dates adjusted. This is very important for our team as we work hard to maintain great relationships with our hired freelancers, as well as manage other partner projects that we’ve committed to. 

You’ll also be asked to write down messaging and design preferences, give creative input, and send us additional images and branding elements that will be applicable to this project in an Info Collection Form (ICF). We’ll review all information we gather and commit to completing the project together.

Messaging + Design Strategy Phase- Messaging is important to us! We’ll collaborate with you on your messaging and finalize before selecting and hiring a creative professional (graphic designer, video editor, etc.). This may take several rounds of going back and forth to nail down the exact content for the product. However, this portion is where our team spends the most time, ensuring what’s being communicated through the product is clear and effective to a donor audience. We also like to utilize mock-ups to help visualize where the content will be placed on the design piece, and choose photos that match the verbiage.

Design Phase - Your Unseen Project Manager will guide the design process and provide feedback to the Creative to ensure quality. You’ll give creative input and timely feedback within three rounds of edits, explained below.
- Round 1 of Edits: Unseen will send you a draft to review along with our suggested edits in an email, with a deadline to send your feedback. At this point, we want all major design edits and minor verbiage edits as needed. Please remember to include all necessary team members in this first round of edits. You’ll send your feedback to us, and we’ll compile all feedback and send it to the designer for the next draft.

- Round 2 of Edits: Unseen will send you another draft to review along with our suggested edits in an email, with a deadline to send your feedback. At this point, we want minor design edits and very minor verbiage tweaks as needed. Please remember to include all necessary team members in this round of edits. You’ll send your feedback to us, and we’ll compile all feedback and send it to the designer for the final draft.

- Final Edits + Approval: Unseen will send you the final draft to review along with our suggested edits (if there are any), with a deadline to get your approval or final edits. At this point, we are hoping to send this draft to print if it’s ready, unless an emergency edit is needed (e.g. typo, mistakes, very minor tweaks etc.). Once approved, Unseen will compile all minor tweaks and send them to the designer. The designer will make those changes and deliver the final design files for Unseen to send to print (if a print project) and/or digitally send to you.
Project Wrap-Up - We’ll wrap up the project by sending you final files, shipping information (if needed), and instructions for using the product (if needed). We’ll also send a post-project survey asking how the project went and your first impressions of the product itself. If you have another project scheduled on your Roadmap, your Project Manager will reach out to get it started shortly after this one is wrapped up.
In a few months, we’ll reach out with one more survey to get feedback on how the product has impacted your organization’s growth. Your feedback helps us improve and allows us to share your success with donors who will continue to fund future projects.
Roadmap Change Process
How to request a change to a project or timeline on this roadmap:
Changing Timelines: We’ll work together with you, at the launch of each project, to set due dates for each draft of the project. Please let us know prior to launching the project if the proposed schedule will or won't work for you, as we're happy to adjust accordingly at that time.

After the project has launched, if you're unable to meet deadlines or reply to emails quickly, it may affect when you receive the finished product. If the project gets behind, we may need to reschedule the project for later in the year, when space becomes available again on our project calendar. If you know a delay is coming and you let us know as quickly as possible, we are more likely to be able to adjust timelines, create space for your project, and still meet deadlines.

Adding Projects:
Because we aim to complete projects for as many partners as possible, we often do not have space for additional requested projects. However, if you discover an additional need, feel free to let us know! We’ll see if we can make space, depending on capacity.

Cancelling Projects:
If any significant changes to your staff or annual calendar come up that are going to delay or cancel upcoming projects, please let us know as early as possible so that we can allocate resources to other partners who are waiting. Thank you!

Your Unseen Team:

Ginny Coleman

Partnership Manager
Your long-term connection at Unseen! She collaborates with your Project Manager to set overall strategy for this roadmap, and is available as a resource at anytime!

Erin Morris

Project Manager
Your day-to-day teammate for all Unseen projects on this roadmap. She’ll keep projects moving, and get new projects launched. She is your frontline go-to person for project-related questions and coaching throughout the roadmap!

Ginny Coleman

Partnership Manager
Your long-term connection at Unseen! She collaborates with your Project Manager to set overall strategy for this roadmap, and is available as a resource at anytime!

Erin Morris

Project Manager
Your day-to-day teammate for all Unseen projects on this roadmap. She’ll keep projects moving, and get new projects launched. She is your frontline go-to person for project-related questions and coaching throughout the roadmap!

Others You May Hear From:

You may hear from the following Program Team members from time to time, and they're always available if you have a question, comment, or concern.

April Nesemeier

Brittany Newton

Gillian Miller

Kristen Cresante

Rebecca and team,
We love all the work you are doing to serve survivors all over the world by equipping them with skills and community they need to thrive. There is truly nothing else like it. We are thrilled to be working with you to take your fundraising efforts to the next level and invite donors into engaging long term with your work so that you can help more people!
We can’t wait to get started!
Ginny, Erin, and the Unseen Team
Copyright © 2022 Unseen