Donation Page Strategy

No additional examples available at this time.
4 - 6 weeks
Time Commitment:
4 - 6 hours

Enhance your donation page and streamline your donors’ giving experience. Your donation page is a key tool in raising funds for your organization, as it’s the primary place potential donors visit when they consider giving. We’ll discuss donation page flow, design, verbiage, and best practices—with the goal of reducing friction and increasing donations.

*As an Unseen Partner, all production costs have been covered by our donors in support of your life-changing work. Thank you!
*As an Unseen Partner, the cost to design your webpage is covered by Unseen donors, but the ongoing hosting/domain registration costs are covered by you, our partner. This is to give you full ownership and control of your donation page!
**Please allow up to 2 additional weeks for printing and shipping.

Product Details

What’s Included:

  • You’ll take the Donation Page Friction Test via NextAfter.
  • We’ll then meet via Zoom to discuss the results and propose strategic changes to your donation page for effective messaging and an overall better giving experience to your online donors.
  • Option to request further feedback from our team after you’ve implemented all changes with your organization’s web developer.

What's Not Included:

  • Customized designed mock-ups. Instead, we’ll provide you with examples that you can take inspiration from and create your own mock-up to give to your web developer.
  • Direct donation page edits via your website. Since we are not specialists in web development, we prefer to eliminate the risk of making changes to our partners’ donation pages—an essential fundraising tool for your organization! Instead, we ask that you hire and work closely with a professional to implement and maintain your new donation page messaging and structure.

Additional Information:

  • The time commitment listed above includes taking the assessment and meeting with Unseen to discuss your test results and strategize. You may need to factor in more time for implementation with your web developer.
  • Please note that we don’t specialize in donation page software integrations. (i.e. shopping cart linked to Stripe, etc.) If you are looking for a specialist to link your donation page to credit card processing systems and your CRM, we recommend hiring a designated professional who you can call immediately if your donation page (and its financial processing links) stop working.
Download Worksheet

Partner Responsibilities

During Production

  • Complete the forms we provide within the requested timeline.
  • Review each draft, providing edits and comments in a timely manner.

Post Production

  • Use your product to build relationships with current donors and/or new contacts! Unseen’s generous donors pay for your projects, so that you can in turn connect with your donors, raise funds, and help more people. It’s our greatest desire that you use the products we create together.
  • Survey #1 - Production Feedback Survey - You will receive a short 5-10 minute survey upon completion of the project that evaluates your experience with Unseen processes, staff, and creatives.
  • Survey #2 - Product Effectiveness Survey - Several months after your product arrives, you’ll receive a second 10-15 minute survey focused on how you’ve used the product and what results you are seeing.
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