What We Believe about Marketing + Fundraising
Fundraising is about relationships.
It isn’t about convincing people to give you something. It’s about inviting them to do good work alongside you. Funders are a valued part of your team—just like your staff. Celebrate the victories and wins, and build your organization together.
Hope is more powerful than fear.
People are drawn to hope, so while our marketing aims to help you clearly communicate the problem you are trying to solve in the world, we also want to give your donors a hopeful vision for the future—and a way they can join you in it! Hope moves people toward action.
Dignity matters.
We care deeply about protecting the dignity of those you serve, and believe the best stories highlight a survivor’s strength, agency, and hope for the future. We talk with you to discover how we can best share the stories and images of the people you serve (and discuss when an alternative picture or image is needed instead). We work with you to ensure stories honor, dignify, and protect.
Your time is really, really valuable.
There are so many constraints on your time. We’re always working to make our processes as efficient and streamlined as possible so that you can focus on building donor relationships and expanding your work.
We learn from you!
You are the expert on your location’s culture, your specific angle of work, your donors, and your organization’s story. You may already have extensive marketing and fundraising experience—or may just be entering this arena. We collaborate and build on the experience you already have. We integrate your insights and share them with other partners so that the entire anti-trafficking community grows.
