Hagar USA

Current Roadmap:
April - December 2025

Your Big Growth Goals:

Hagar USA is responsible for raising $750,000 of the global goal of $5.4M
  • Globally, raise $10 million by 2030 to accomplish the impact goals stated below.
  • The US-specific revenue goals for the 10-2030 plan are: $850,000 in 2025; $936,000 in 2026; $1.1M in 2027; $1.3M in 2028; $1.6M in 2029; and $2M in 2030.
Impact Goals:
  • Increase survivor care efforts, providing life-changing aftercare to 5,000 individuals, ensuring they have the resources and support to rebuild their futures.
  • Expand prevention programs, reaching 40,000 at-risk individuals, empowering them to avoid human trafficking, slavery, and abuse, and breaking cycles of exploitation.
  • Strengthen investigation and prosecution efforts, securing justice for more survivors and holding perpetrators accountable, sending a powerful message that abuse will not be tolerated.
Your Strengths & Challenges
You have a combination of unique strengths and natural barriers that impact how you're able to grow. Understanding these helps us include products on your roadmap that are a good match with your needs and circumstances.

Strengths:

  • Hit an all-time revenue high in 2024!
  • Comprehensive donor cultivation and communication plans including handwritten notes, packets, emails, phone calls
  • Branding the monthly giving program (The Journey), creating a sense of belonging and offering insider updates led to some donors upgrading their gifts!
  • Continued focus on relationship-building with donors
  • Successful campaign with great response to emergency needs due to loss of USAID funding
  • Hired a part-time data specialist to assist in transferring to a new CRM
  • Refined messaging and branding have tangibly impacted their fundraising efforts
  • Opportunities for board members to visit sites and experience programming

Challenges:

  • Applying updated messaging and branding across global teams to establish alignment, consistency, recognition, and trust
  • Limited capacity to reach out to donors by phone 
  • Reaching more corporate and high-level donors
  • Rebuilding trust with some donors before holding in-person fundraising events

Your Projects:

About your projects:

Purpose: We invest in marketing tools that will help you connect with more donors, so you can grow your work and assist more vulnerable people—faster!

Scheduling:
We know you're busy! Please let us know if your schedule changes and you don't have capacity for a project, or if it isn't a good fit. We serve many partners, and this opens up a space in our project calendar for someone else.

Next Steps: Your Project Manager will reach out to launch each upcoming project. Feel free to email them anytime with questions.
Please note that estimated timelines below include ~2 weeks for printing and shipping (if a print product). The start date is when you can expect our team to reach out to you to begin filling out project forms. The end date is when you should have the product in-hand.

Canva: Social Media Video Templates

Estimated Timeline:
June 25, 2025
-
September 16, 2025
These are branded templates created in Canva Pro that you can use for quick and effective social media posts. We would create a few based on "themes" that you'd like to include (e.g. quotes, impact stories, news/updates, staff/volunteer spotlights, events, campaigns, etc.). NOTE: A "preferred" prerequisite of this product (see "Learn More" link below), is that the partner is already regularly posting video content. We'd love to see that you are comfortable with and strategic about themes and footage to make this product most effective. We hope that in the coming months leading up to this project, you will begin to gather footage and experiment with posting!
Learn More
TENTATIVE
PROJECT COMPLETED
Brand Sheet
Jan 6, 2025
-
Apr 7, 2025
This project is tentative
Estimated Start Date:
January 6, 2025
As a part of a larger international team, this brand guide will provide a framework of your design elements, fonts, colors, and overall "feel" for any public-facing marketing materials. It will give the entire global team design parameters so that your brand will be cohesive and professional, regardless of who creates it.
Learn More
TENTATIVE
PROJECT COMPLETED
Canva: Social Media Templates
Apr 30, 2025
-
Jun 24, 2025
This project is tentative
Estimated Start Date:
April 30, 2025
These Social Media Templates, built in Canva and handed over in template form, will be helpful to continue establishing your brand across multiple social media channels in multiple countries so that you will have a consistent, professional brand to continue building credibility and trust with your various audiences.
Learn More
TENTATIVE
PROJECT COMPLETED
Phase 3 Application
Aug 4, 2025
-
Aug 22, 2025
This project is tentative
Estimated Start Date:
August 4, 2025
As Unseen partnership grows, our donor investment grows in terms of the scope of the products we offer. Before launching into Phase 3 products, we'll have you fill out a simple questionnaire to gauge your growth as an organization while using Unseen products.
Learn More
TENTATIVE
PROJECT COMPLETED
Branded Folder
Aug 25, 2025
-
Oct 10, 2025
This project is tentative
Estimated Start Date:
August 25, 2025
This is a professional branded folder for use in meetings with major donors or corporations. Compile your tailored marketing collateral into a professional, leave-behind packet specially curated for each donor meeting. Include your impact reports, financial reports, giving charts, info cards, a personalized letter, and more. Use it to make a clear presentation and a larger ask—and leave it behind for their further research and discussion.
Learn More
TENTATIVE
PROJECT COMPLETED
Program Card
Oct 13, 2025
-
Jan 2, 2026
This project is tentative
Estimated Start Date:
October 13, 2025
This product will focus on one of your core programs and is meant for mid to high-level donors in more of a 1x1 setting. Once it gets closer, you can decide which program would be most beneficial depending on where you're at with fundraising goals and what group of donors would be most impacted by this product (and likely to donate because of it!). If we decide to do more than one program card, the first will act as a template for the rest and we will move forward accordingly. Additional ones will be added to your Roadmap and we may want to discuss priority of additional program cards vs next project in line. This time slot is currently allotted for one card.
Learn More

Upcoming Project(s)

We know you are busy, and we have no desire to push projects on you. Let us know if you do not have the capacity for the following projects, or if you feel these would not be a good fit. We are always willing to make changes when necessary!
Action Steps:
We'll reach out to start the process on the upcoming projects.

Heading

This is some text inside of a div block.

Estimated Start Date:

November 20, 2023
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

December 18, 2023
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

March 4, 2024
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

March 11, 2024
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

April 12, 2024
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

May 6, 2024
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

May 28, 2024
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

August 7, 2024
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

September 2, 2024
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

September 30, 2024
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

October 7, 2024
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

October 25, 2024
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

October 25, 2024
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

October 29, 2024
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

November 13, 2024
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

November 19, 2024
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

November 20, 2024
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

December 2, 2024
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

December 4, 2024
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

December 5, 2024
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

December 9, 2024
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

December 11, 2024
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

January 1, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

January 3, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

January 6, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

January 6, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

January 14, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

January 14, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

January 14, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

January 20, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

January 22, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

January 22, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

January 23, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

January 27, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

January 27, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

January 29, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

February 5, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

February 6, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

February 6, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

February 10, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

February 10, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

February 14, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

February 14, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

February 21, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

February 24, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

February 24, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

February 28, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

March 1, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

March 3, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

March 3, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

March 3, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

March 5, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

March 14, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

March 17, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

March 20, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

March 21, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

March 24, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

March 25, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

March 25, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

March 27, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

April 1, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

April 3, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

April 4, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

April 11, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

April 11, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

April 13, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

April 16, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

April 23, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

April 30, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

May 1, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

May 6, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

May 8, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

May 9, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

May 13, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

May 13, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

June 3, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

June 6, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

June 17, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

June 18, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

June 18, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

June 23, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

June 29, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

June 30, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

June 30, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

June 30, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

July 1, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

July 8, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

July 8, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

July 9, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

July 11, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

July 14, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

July 21, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

July 21, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

July 23, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

July 24, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

August 1, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

August 4, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

August 6, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

August 14, 2025
Learn More

Heading

This is some text inside of a div block.

Estimated Start Date:

August 15, 2025
Learn More
Note: We have put this plan together partially based on our team’s capacity to do projects throughout the next 6-9 months. We would always love to be able to do more, but this is what we can currently offer. Please think about these items in terms of what is practical for you. Your honest feedback on this plan will be really helpful. If there is anything you do not understand, just ask.

Future Path

Projects we may want to consider for a future roadmap or in lieu of an above project.
  • Monthly Giving Card
  • Gift Range Chart
  • Story Cards

Approval Process for Projects

We find that clear points of contact and defined roles create a smooth process for keeping projects moving—saving all of us valuable time and money—and creating a sustainable, productive partnership!
Main Point of Contact:
Your organization's main point of contact for the ongoing details of project management:
Amie Gosselin
Consultant/cc:
This person needs to be consulted on each draft, for approval and/or input, as a project is being created:
Catherine Kirkendall

Pending Project Approval

We've created your roadmap based on our team's resources and capacity to do projects throughout the year. We'd always love to do more, but this is what we can currently offer.

All projects on your roadmap are considered ‘pending approval’. They have a reserved space on our project calendar, according to the dates listed, and we’re excited to partner with you on them.

If partnership is going well, with reasonable turnaround and good use of products produced, we plan to launch each product in your roadmap subsequently.

As your project manager reaches out to gather more information at the start of each project, they may ask for more details on your plans to use the product, as well as potential impact and reach. Each project will receive final approval based on information given. We'll confirm it's still a good fit and a great investment of your and Unseen's time and money.

Additionally, since Unseen is a growing donor-funded nonprofit like you, we schedule and forecast partner projects a year into the future, and then evaluate feasibility based on our budget and donor funding at the time of project launch. If we need to adjust timelines due to budget constraints, we’ll be in contact as soon as we know, so that you can make other plans.

Making It Happen

Partnership
Our ability to commit to projects is contingent upon a continued healthy and wonderful partnership as detailed in the Unseen Partnership Agreement.

Thank you for…
Completing the Annual Survey.

Communicating Well -
Projects work best with frequent and reliable communication between one or two people on your staff and Unseen via email, phone, and/or video chat. Thank you for responding in a reasonable time frame.

Completing Projects
- Valuable and limited Unseen staff and donor resources are invested in each project. Once started, we ask that you see projects through to the end in a timely manner.

Using Products Effectively -
Please use the marketing tools created to connect with more donors, expand your work, and help more people. It’s why we’re here!

Completing 2 Short Surveys After Each Project -
They’re short! - Just 1-3 minutes, but we need them to continue to get projects funded… So thanks!

Regularly Letting us Know about Great Things that are Happening!
-  Please send us emails letting us know how Unseen’s products have helped you grow (how much money raised, number of new donors, etc.), how the products are being used, and how you are having the opportunity to bring life change to more people as a result of increased funds! We love to hear about the individuals and communities you serve, and how your work is directly impacting them. This also helps our team better understand your work, and inspires us as we make decisions about partnering on future projects with you.

Notifying us of Severe Financial Fraud or Human Safety Violations
- When you begin partnership with Unseen we ask several questions about your policies on financial accountability and child safety. (Code of Conduct) We hope it never happens, but since we’re partners, if situations of fraud or a breach of safety occur within your organization, we’d appreciate hearing about it from you first, rather than finding out about it in a roundabout way. Would you be willing to contact us and let us know so that we can be aware of the situation? Thank you!
Project Process
Strategize and Roadmap - We’ll reach out once per calendar year to schedule your virtual Roadmapping meeting. We’ll talk through your fundraising goals and choose one or more Unseen products based on your needs for growth. We’ll create a Roadmap (i.e. production schedule) and you’ll review the proposed products, timelines, and approve the Roadmap. Once confirmed, one of Unseen’s Project Managers will be your guide throughout the entire Roadmap, bringing projects to completion, one by one.

Product Launch + Info Collection Phase - We’ll reach out via email when it’s time to begin your project. At the start of each project, you’ll sign our Creative Service Agreement (CSA) that outlines the entire production timeline. Please review this carefully and let us know right away if you need any dates adjusted. This is very important for our team as we work hard to maintain great relationships with our hired freelancers, as well as manage other partner projects that we’ve committed to. 

You’ll also be asked to write down messaging and design preferences, give creative input, and send us additional images and branding elements that will be applicable to this project in an Info Collection Form (ICF). We’ll review all information we gather and commit to completing the project together.

Messaging + Design Strategy Phase- Messaging is important to us! We’ll collaborate with you on your messaging and finalize before selecting and hiring a creative professional (graphic designer, video editor, etc.). This may take several rounds of going back and forth to nail down the exact content for the product. However, this portion is where our team spends the most time, ensuring what’s being communicated through the product is clear and effective to a donor audience. We also like to utilize mock-ups to help visualize where the content will be placed on the design piece, and choose photos that match the verbiage.

Design Phase - Your Unseen Project Manager will guide the design process and provide feedback to the Creative to ensure quality. You’ll give creative input and timely feedback within three rounds of edits, explained below.
- Round 1 of Edits: Unseen will send you a draft to review along with our suggested edits in an email, with a deadline to send your feedback. At this point, we want all major design edits and minor verbiage edits as needed. Please remember to include all necessary team members in this first round of edits. You’ll send your feedback to us, and we’ll compile all feedback and send it to the designer for the next draft.

- Round 2 of Edits: Unseen will send you another draft to review along with our suggested edits in an email, with a deadline to send your feedback. At this point, we want minor design edits and very minor verbiage tweaks as needed. Please remember to include all necessary team members in this round of edits. You’ll send your feedback to us, and we’ll compile all feedback and send it to the designer for the final draft.

- Final Edits + Approval: Unseen will send you the final draft to review along with our suggested edits (if there are any), with a deadline to get your approval or final edits. At this point, we are hoping to send this draft to print if it’s ready, unless an emergency edit is needed (e.g. typo, mistakes, very minor tweaks etc.). Once approved, Unseen will compile all minor tweaks and send them to the designer. The designer will make those changes and deliver the final design files for Unseen to send to print (if a print project) and/or digitally send to you.
Project Wrap-Up - We’ll wrap up the project by sending you final files, shipping information (if needed), and instructions for using the product (if needed). We’ll also send a post-project survey asking how the project went and your first impressions of the product itself. If you have another project scheduled on your Roadmap, your Project Manager will reach out to get it started shortly after this one is wrapped up.
In a few months, we’ll reach out with one more survey to get feedback on how the product has impacted your organization’s growth. Your feedback helps us improve and allows us to share your success with donors who will continue to fund future projects.
Roadmap Change Process
How to request a change to a project or timeline on this roadmap:
Changing Timelines: We’ll work together with you, at the launch of each project, to set due dates for each draft of the project. Please let us know prior to launching the project if the proposed schedule will or won't work for you, as we're happy to adjust accordingly at that time.

After the project has launched, if you're unable to meet deadlines or reply to emails quickly, it may affect when you receive the finished product. If the project gets behind, we may need to reschedule the project for later in the year, when space becomes available again on our project calendar. If you know a delay is coming and you let us know as quickly as possible, we are more likely to be able to adjust timelines, create space for your project, and still meet deadlines.

Adding Projects:
Because we aim to complete projects for as many partners as possible, we often do not have space for additional requested projects. However, if you discover an additional need, feel free to let us know! We’ll see if we can make space, depending on capacity.

Cancelling Projects:
If any significant changes to your staff or annual calendar come up that are going to delay or cancel upcoming projects, please let us know as early as possible so that we can allocate resources to other partners who are waiting. Thank you!

Your Unseen Team:

Ginny Coleman

Partnership Manager
Your long-term connection at Unseen! She collaborates with your Project Manager to set overall strategy for this roadmap, and is available as a resource at anytime!

Brittany Newton

Project Manager
Your day-to-day teammate for all Unseen projects on this roadmap. She’ll keep projects moving, and get new projects launched. She is your frontline go-to person for project-related questions and coaching throughout the roadmap!

Ginny Coleman

Partnership Manager
Your long-term connection at Unseen! She collaborates with your Project Manager to set overall strategy for this roadmap, and is available as a resource at anytime!

Brittany Newton

Project Manager
Your day-to-day teammate for all Unseen projects on this roadmap. She’ll keep projects moving, and get new projects launched. She is your frontline go-to person for project-related questions and coaching throughout the roadmap!

Others You May Hear From:

You may hear from the following Program Team members from time to time, and they're always available if you have a question, comment, or concern.

Erin Morris

Kristen Cresante

Gillian Miller

April Nesemeier

Amie and Catherine,
We are so excited for another year of partnership and projects with Hagar USA! You both have been incredible collaborators, and we look forward to creating even more products that will continue to further your work. ​​We loved hearing all that you’re doing and plan to do to bring current and potential donors alongside you in your work. You have a strong strategy for the year ahead, and we’re excited to partner with you in it!
Warmly,
Ginny, Brittany, and the Unseen Team

Copyright © 2022 Unseen