Marketing Conversation: Mapping Your Message

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Cost:
$0*
Size:
Timeline:
4 - 6 weeks
Time Commitment:
3 - 5 hours

Communicate clearly to inspire action. A clear, compelling message is crucial for any mission! Developing your key messaging will allow you to communicate in a way that inspires donors to get involved. Mapping Your Message is a video call with two Unseen team members. We’ll walk you through two methods Unseen uses to develop donor-focused language. Both methods are designed to clear up your communication, create consistent messaging, and help scale your organization.

*As an Unseen Partner, all production costs have been covered by our donors in support of your life-changing work. Thank you!
**Please allow up to 3 additional weeks for printing and shipping.

Product Details

What’s Included:

  • A 90 minute video call with two Unseen staff members.
  • You’ll receive our Mapping Your Message worksheet + slide deck to reference during and after the call.
  • Click Here to download the worksheet.
  • Click Here to download the slide deck

Additional Details:

  • You’ll need to spend some time working on this messaging independently (and/or with your team) after the call. We know it can be difficult to come up with all the right words in just 90 minutes, so we are always open to schedule a follow-up meeting to nail down any final tweaks to your messaging.
  • The two methods we’ll cover: 1) XYZ Statement - A short, 1-2 sentence description of your organization. 2) Unseen Story Arc - A helpful way to organize all the important pieces of your messaging so others quickly understand your work.

Partner Responsibilities

During Production

  • Complete the forms we provide within the requested timeline.
  • Review each draft, providing edits and comments in a timely manner.

Post Production

  • Use your product to build relationships with current donors and/or new contacts! Unseen’s generous donors pay for your projects, so that you can in turn connect with your donors, raise funds, and help more people. It’s our greatest desire that you use the products we create together.
  • Survey #1 - Production Feedback Survey - You will receive a short 5-10 minute survey upon completion of the project that evaluates your experience with Unseen processes, staff, and creatives.
  • Survey #2 - Product Effectiveness Survey - Several months after your product arrives, you’ll receive a second 10-15 minute survey focused on how you’ve used the product and what results you are seeing.

During Production

  • Complete the forms we provide within the requested timeline.
  • Meet with us via video call for 90 minutes to go through your messaging and make it more clear to a donor audience.

Post Production

  • Use your new messaging to build relationships with current donors and/or new contacts through verbal communication, print materials, web updates, social media posts, and more!
  • Post-Meeting Survey - You will receive a short 5 minute survey upon completion of “Mapping Your Message” that evaluates your experience with the Unseen team during this call, and how you plan to use this new verbiage. Thank you for filling this out right away. The information you provide is invaluable to us.
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