This slide deck is designed to be used along with our coaching product: Mapping Your Message. A clear, compelling message is crucial for any mission! Mapping Your Message is a video call with two Unseen team members. We’ll walk you through two methods Unseen uses to develop donor-focused language. Both methods are designed to clear up your communication, create consistent messaging, and help scale your organization.
We're currently developing this product. You're welcome to request it, though you can expect a slightly (or not so slightly) bumpy process as we iron out the details. In addition, we may ask you for some extra feedback on your experience to improve this project for someone else. Thanks for going with the flow!
Practice your new messaging with the help of this slide deck.
Developing key messaging will allow you to communicate in a way that inspires donors to get involved. If you've had the experience of rewriting a description of your work over and over, you'll benefit from this process. We'll take you through the process of “Mapping Your Message” into a story arc designed to call your listeners to action.
What You Can Expect
Complete the forms we provide within 1 - 5 business days.
After the call, refer to the slide deck and make sure your message is clear and compelling.
Practice! Practice saying out loud what you wrote down and tweak it to sound personal and relatable to donors. Grab a friend and practice with them. (Your Project Manager is always willing to listen/review what you have written as well).
Financial Cost To You - $0*
Financial Cost To You
*As an Unseen Partner, all costs have been covered by our donors in support of your life-changing work. Thank you!
A downloadable copy of the Mapping Your Message slide deck.
Click Here for more information on Mapping Your Message.
Click Here for the Mapping Your Message Worksheet.
This is also a great resource to share with your staff, volunteers, and ambassadors to share about our methods for crafting effective messaging for fundraising.
The two methods we'll cover:
XYZ Statement - A short, 1-2 sentence description of your organization.
Unseen Story Arc - A helpful way to organize all the important pieces of your messages so others quickly understand your work.
If you’re a current Unseen partner, please reach out to your partnership manager. If you're not currently an Unseen partner, or unsure of who your partnership manager is, email firstname.lastname@example.org.