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Writing Guide

Great writing connects funders to those you serve, bringing understanding, empathy, and compassionate action. It has a direct impact on procuring funding and expanding your work—so you can assist even more vulnerable people. Unseen’s writing guide is full of tips and practical examples for you to share stories in a way that inspires others.
Go to courseView Our Writing Guide


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This Product is New!

We're currently developing this product. You're welcome to request it, though you can expect a slightly (or not so slightly) bumpy process as we iron out the details. In addition, we may ask you for some extra feedback on your experience to improve this project for someone else. Thanks for going with the flow!


Improve your writing and communication with donors.
Write stories and content that inspires your donors and followers to learn more and get involved, while ensuring the dignity of those you serve is upheld. This guide is useful when writing online content (e.g., blog posts, email campaigns, social media posts, and more), as well as print copy (e.g., brochures, story cards, newsletters, etc.) Refer to this guide when in the process of writing stories to be shared with your donors and contact list.

What You Can Expect

Product Details

Video 1:

Getting the Big Picture

Video 2:

Understanding the Power of Gratitude

Video 3:

Assessing Your Thank You Practices

Video 4:

The Recipe of Great Gratitude

Video 5:

Thanking Well When There's Not Enough Time

Video 6:

Practical Strategies for Taking Action Now

Video 7:

Connecting the Dots


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Frequently Asked Questions

Other Questions


Who should I reach out to with questions?

If you’re a current Unseen partner, please reach out to your partnership manager. If you're not currently an Unseen partner, or unsure of who your partnership manager is, email partner@weareunseen.org.