Writing Guide

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Improve your writing and communication with donors. Write stories and content that inspires your donors and followers to learn more and get involved, while ensuring the dignity of those you serve is upheld. Great writing connects funders to those you serve, bringing understanding, empathy, and compassionate action. It has a direct impact on procuring funding and expanding your work—so you can assist even more vulnerable people. Unseen’s writing guide is full of tips and practical examples for you to share stories in a way that inspires others. Refer to this guide when writing online content (e.g., blog posts, email campaigns, social media posts, and more), as well as print copy (e.g., brochures, story cards, newsletters, etc.).

*As an Unseen Partner, all production costs have been covered by our donors in support of your life-changing work. Thank you!
**Please allow up to 3 additional weeks for printing and shipping.

Product Details

Partner Responsibilities

During Production

  • Complete the forms we provide within the requested timeline.
  • Review each draft, providing edits and comments in a timely manner.

Post Production

  • Use your product to build relationships with current donors and/or new contacts! Unseen’s generous donors pay for your projects, so that you can in turn connect with your donors, raise funds, and help more people. It’s our greatest desire that you use the products we create together.
  • Survey #1 - Production Feedback Survey - You will receive a short 5-10 minute survey upon completion of the project that evaluates your experience with Unseen processes, staff, and creatives.
  • Survey #2 - Product Effectiveness Survey - Several months after your product arrives, you’ll receive a second 10-15 minute survey focused on how you’ve used the product and what results you are seeing.
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