Great writing connects funders to those you serve, bringing understanding, empathy, and compassionate action. It has a direct impact on procuring funding and expanding your work—so you can assist even more vulnerable people. Unseen’s writing guide is full of tips and practical examples for you to share stories in a way that inspires others.
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Improve your writing and communication with donors.
Write stories and content that inspires your donors and followers to learn more and get involved, while ensuring the dignity of those you serve is upheld. This guide is useful when writing online content (e.g., blog posts, email campaigns, social media posts, and more), as well as print copy (e.g., brochures, story cards, newsletters, etc.) Refer to this guide when in the process of writing stories to be shared with your donors and contact list.
If you’re a current Unseen partner, please reach out to your partnership manager. If you're not currently an Unseen partner, or unsure of who your partnership manager is, email firstname.lastname@example.org.