Logo Refresh

No additional examples available at this time.

Cost:

$0*

Size:

Timeline:

4- 6 weeks

Time Commitment:

3 - 5 hours

Improve the quality of your current logo. Your logo is an important part of your brand and allows people to identify your organization. It’s also an important part of your materials, whether print, online, or media. With a Logo Refresh, we can make small tweaks to clean up your current logo and make it user-friendly for you to add to fundraising materials. If needed, we'll vectorize your logo and package the files to allow for future design work to seamlessly take place.

*As an Unseen Partner, all production costs have been covered by our donors in support of your life-changing work. Thank you!

**Please allow up to 2 additional weeks for printing and shipping.

Product Details

What’s Included:

Your complete logo package will include the original design files and other high-quality versions (PNG, PDF, JPEG).

Additional Information:

When updating your logo, we’ll consider the following:

Fonts: If your logo includes text in an outdated font, we’ll suggest new similar fonts that pair well with your brand and will be versatile in future marketing materials.
Minor color tone adjustment: When requested, we sometimes offer a small tone change to your current primary logo color.
Spacing: Your logo may benefit from slight resizing or proportioning of existing elements.
Text: If your logo includes too much text, making it difficult to read at small sizes, we can remove taglines and unnecessary text.
Orientation: Depending on your logo elements and organization name, we may consider creating a horizontal and/or vertical option closely resembling your current logo. (e.g. words stacked vs. next to each other).
Icon: If your logo already includes a visual icon, we can package that separately for you to use on smaller designs.
Black and White versions: Black logos are helpful when you can’t print in color. White logos are great for instances when backgrounds are colorful, causing the colors in the main logo to clash or blend in.

What this product doesn’t offer:

New imagery: We can slightly refine or declutter your already existing imagery. However, shapes will stay the same. We won’t be introducing new shapes or icons to represent your brand. See Just One Africa’s Logo Refresh example (above) where the water drops were simplified.‍
New colors: If your logo is blue, it will stay blue. This product does not include a new brand color palette. If you’re interested in introducing new accent colors to your brand, please let your Partnership Manager and Project Manager know, and we can begin to weave additional color options into future project designs.

Download Worksheet

Partner Responsibilities

During Production

Complete the forms we provide within the requested timeline.
Review each draft, providing edits and comments in a timely manner.

Post Production

Use your product to build relationships with current donors and/or new contacts! Unseen’s generous donors pay for your projects, so that you can in turn connect with your donors, raise funds, and help more people. It’s our greatest desire that you use the products we create together.
Survey #1 - Production Feedback Survey - You will receive a short 5-10 minute survey upon completion of the project that evaluates your experience with Unseen processes, staff, and creatives.
Survey #2 - Product Effectiveness Survey - Several months after your product arrives, you’ll receive a second 10-15 minute survey focused on how you’ve used the product and what results you are seeing.

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