Inform and inspire donors to get involved in year-end giving. Mid-November through December 31 is one of the most crucial fundraising times for your nonprofit organization. Studies estimate that 30% of all giving happens in December, with 12% occurring in the last three days of the year. This series helps you connect with your audience and maximize end-of-year fundraising by sending strategic, thoughtful, and effective emails with the ultimate goal of increasing funds. Each of the emails in this year-end series has a unique purpose—gratitude, inspiration, celebration, and finally, an invitation to get involved financially.