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End of Year Email Series

Mid-November through December 31 is one of the most crucial fundraising times for your nonprofit organization. Studies estimate that 30% of all giving happens in December, with 12% occurring in the last three days of the year. This product includes 5-8 collaboratively-written emails that connect with current and potential donors in your email list—clearly laying out your organization’s mission, vision, and impact—and invites others to get involved.
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This Product is New!

We're currently developing this product. You're welcome to request it, though you can expect a slightly (or not so slightly) bumpy process as we iron out the details. In addition, we may ask you for some extra feedback on your experience to improve this project for someone else. Thanks for going with the flow!


Inform and inspire donors to get involved in year-end giving.
This series helps you connect with your audience and maximize end-of-year fundraising by sending strategic, thoughtful, and effective emails with the ultimate goal of increasing funds. Each of the emails in this year-end series has a unique purpose—gratitude, inspiration, celebration, and finally, an invitation to get involved financially.

What You Can Expect

Product Details

Video 1:

Getting the Big Picture

Video 2:

Understanding the Power of Gratitude

Video 3:

Assessing Your Thank You Practices

Video 4:

The Recipe of Great Gratitude

Video 5:

Thanking Well When There's Not Enough Time

Video 6:

Practical Strategies for Taking Action Now

Video 7:

Connecting the Dots


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Frequently Asked Questions

Other Questions


Who should I reach out to with questions?

If you’re a current Unseen partner, please reach out to your partnership manager. If you're not currently an Unseen partner, or unsure of who your partnership manager is, email partner@weareunseen.org.