End-of-Year Email Series

No additional examples available at this time.
6 - 10 weeks
Time Commitment:
6 - 8 hours

Inform and inspire donors to get involved in year-end giving. Mid-November through December 31 is one of the most crucial fundraising times for your nonprofit organization. Studies estimate that 30% of all giving happens in December, with 12% occurring in the last three days of the year. This series helps you connect with your audience and maximize end-of-year fundraising by sending strategic, thoughtful, and effective emails with the ultimate goal of increasing funds. Each of the emails in this year-end series has a unique purpose—gratitude, inspiration, celebration, and finally, an invitation to get involved financially.

*As an Unseen Partner, all production costs have been covered by our donors in support of your life-changing work. Thank you!
*MailChimp is often free, but a paid subscription is required if you have more than 2,000 contacts. We’ll discuss options prior to starting this project.
**Please allow up to 3 additional weeks for printing and shipping.

Product Details

What’s Included:

  • Designed email templates that look great and match your organization’s brand.
  • 5-8 well-written emails that connect with current and potential donors—clearly laying out your organization's mission, vision, and impact—and invites others to get involved.

Additional Information:

  • It’s best to complete MailChimp: Newsletter Templates first so we can get a solid base for the campaign emails.
  • We’ll help you with all the logistics of setting up your campaign in MailChimp so it’s successful and easy for you to use.
  • We collaborate with you during the first year, so that you can write and run your own end-of-year campaign in subsequent years.


Download Worksheet

Partner Responsibilities

During Production

  • Complete the forms we provide within the requested timeline.
  • Review each draft, providing edits and comments in a timely manner.

Post Production

  • Use your product to build relationships with current donors and/or new contacts! Unseen’s generous donors pay for your projects, so that you can in turn connect with your donors, raise funds, and help more people. It’s our greatest desire that you use the products we create together.
  • Survey #1 - Production Feedback Survey - You will receive a short 5-10 minute survey upon completion of the project that evaluates your experience with Unseen processes, staff, and creatives.
  • Survey #2 - Product Effectiveness Survey - Several months after your product arrives, you’ll receive a second 10-15 minute survey focused on how you’ve used the product and what results you are seeing.
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