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Website: Donation Landing Page Strategy

Your donation page is a key tool in raising funds for your organization, as it’s the primary place potential donors visit as they consider giving. We’ll discuss donation page flow, design, verbiage, and best practices—with the goal of reducing friction and increasing donations. This product has three options: 1) Assessment and feedback on your current donation page only, 2) Assessment, feedback, plus mock-up of new layout and verbiage for your web developer to implement, 3) Assessment, mock-up of new layout and verbiage, plus creation of donation page by an Unseen contracted web developer.
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Phase 2

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This Product is New!

We're currently developing this product. You're welcome to request it, though you can expect a slightly (or not so slightly) bumpy process as we iron out the details. In addition, we may ask you for some extra feedback on your experience to improve this project for someone else. Thanks for going with the flow!


Enhance your donation page and streamline your donors’ giving experience.
We will work with you to improve the content, structure, and messaging of your donation page so that people quickly understand how they can give and why their donation matters.

What You Can Expect

Product Details

Video 1:

Getting the Big Picture

Video 2:

Understanding the Power of Gratitude

Video 3:

Assessing Your Thank You Practices

Video 4:

The Recipe of Great Gratitude

Video 5:

Thanking Well When There's Not Enough Time

Video 6:

Practical Strategies for Taking Action Now

Video 7:

Connecting the Dots


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Frequently Asked Questions

Other Questions


Who should I reach out to with questions?

If you’re a current Unseen partner, please reach out to your partnership manager. If you're not currently an Unseen partner, or unsure of who your partnership manager is, email partner@weareunseen.org.